
Noblesville, IN – Edible Indy, Central Indiana’s premier food and lifestyle publication, published by Adam Grubb Media (AGM), is proud to announce a strategic partnership with Keeping Up Local, a rapidly growing network of community-focused digital media affiliates. This collaboration aims to bridge the gap between authentic storytelling and community engagement by combining Edible Indy’s editorial excellence with Keeping Up Local’s dynamic digital influence.
At Edible Indy, our mission is to celebrate the incredible flavors, experiences, and people that define Indianapolis and its surrounding communities. From farm-to-table dining and handcrafted cocktails to the stories of the chefs, farmers, and artisans behind them, we exist to highlight what makes our region so vibrant and unique.
Keeping Up Local: A Modern Guide to Community Living
Founded in 2022 by Chelsea Kopelman after relocating to the northside of Indianapolis, Keeping Up Local was born out of a simple need: to create a centralized, personalized resource that helps people connect with their community, whether they’re new to town or lifelong residents. What began as Keeping Up In Carmel has since expanded to 7 affiliates in communities across the country and counting. Central Indiana residents can find affiliates in North Indy – Keeping Up In Carmel, South Indy – Keeping Up In Greenwood, West Indy – Keeping Up In Brownsburg, and Central Indy – Keeping Up In Downtown Indy.
Each affiliate is powered by a local ambassador, an authentic voice from the community, who curates the best local businesses, events, and experiences from a local’s perspective. Their mission is to make local living effortless and enjoyable.
With more than 70,000 authentically earned followers, 2.8 million average monthly content views, and a strong audience engagement rate of 4%, Keeping Up Local has built a trusted, enthusiastic audience, especially among women (85%) and young millennials aged 25–44.
A New Chapter for Local Storytelling and Advertising
Through this partnership, Edible Indy and Keeping Up Local will collaborate on multimedia campaigns, co-branded content, and community-forward advertising solutions that help businesses meaningfully connect with their audiences. Expect to see cross-platform features, local ambassador-led highlights, and behind-the-scenes content that brings the Edible Indy brand to life in new, relatable ways.
“We are thrilled to partner with Keeping Up Local, whose values align so closely with our own,” said Adam Grubb, Publisher of Edible Indy and President of Adam Grubb Media. “Their grassroots digital presence and deep community ties make them a perfect match for our mission to spotlight Central Indiana’s food, drink, and culture. Together, we’re not just promoting local, we’re living it.”
Whether it’s a hidden neighborhood café, an emerging culinary event, or the story of a craft distiller, this collaboration ensures that the vibrant voices of Central Indiana are heard, seen, and celebrated.
About Adam Grubb Media
Founded in 2015 by Adam Grubb, Adam Grubb Media (AGM) is a modern creative agency headquartered in Noblesville, Indiana. A fast-moving small business of 30 talented professionals, AGM is built to deliver real business impact through bold creative, and strategic insight.
At AGM, our approach isn’t just about producing content, it’s about building momentum. We specialize in amplifying brands through clear positioning and unforgettable creative, captivating audiences with storytelling and experiences that resonate, and fueling growth with actionable content backed by measurable results. Our comprehensive creative partnerships combine powerful tools, deep talent, and a tailored methodology to ensure rapid, results-driven outcomes..
To learn more, visit www.edibleindy.com and w
Follow us on Instagram: @edibleindy | @keepinguplocal
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