The ladies behind Hoosier Momma Bloody Mary mixes have won over the brunch crowd. Now, they’re moving in on happy hour with two new margarita mixes.
Key lime and strawberry-rhubarb margarita drink mixes will make their debut at liquor stores in March. Though its flavorful, homemadetasting Bloody Mary mixes have been the hallmark of Hoosier Momma, a 2-year-old Indianapolis company, conquering other cocktails makes sense. Hoosier Momma co-founder Erin Edds hates to see people combine premium liquor with an inferior drink mix.

Enter Hoosier Momma’s high-quality mixes, naturally flavored and made without high-fructose corn syrup.

The key lime mix came from Edds’s partners KC Cranfill and Cat Hill, who really love the twist that key limes give to a traditional margarita. Strawberry-rhubarb was Edds’s baby, inspired by this discovery: Her homemade strawberry-rhubarb lemonade tasted mighty fine with some tequila in it.

“Margaritas are, across the board, a good-time cocktail,” Edds says. Each 32-ounce jar makes six to eight margaritas, and will retail for about $7.99.

The Bloody Mary mixes–sold in Indiana, Ohio, Illinois, Kentucky and Louisiana–are becoming something of a celebrity. They are the official cocktail drink mix of this year’s Kentucky Derby Festival, an annual celebration that leads up to the Derby. And, in a recent Los Angeles Times story, a reporter called Hoosier Momma’s Bloody Mary mix “the best in my 40 years of research.”

Cheers to that!

Details: Margarita mixes debut in March at Indy chain liquor stores including Crown Liquors, United Package Liquors, 21st Amendment and Kahn’s Fine Wine & Spirits, as well as Goose the Market and Twisted Sister. www.hoosiermomma.com



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